The ChiArts Foundation
Funding the Arts for the Extraordinary
Year
2024-2026
Role
Content Marketing Manager
Duration
2 Years
Reporting to the Director of Marketing & Communications, I focused on content creation and strategy, developing and maintaining ChiArts’ digital channels and supporting various marketing initiatives. Owning the content process from brainstorming to publishing, I collaborated with the Development, Admissions, and Alumni Programs teams, tailoring content to their respective communication needs, including fundraising, recruitment, and community engagement goals. From email-first appeal campaigns and regular social media content to our annual benefit video and end-of-year print mailings, my time at The ChiArts Foundation strengthened my adaptability and broadened my understanding of effective communication.
Highlights:
+3% (46% > 49%) Overall Email Open Rate YoY (2024/2025)
+1257 New Followers on Social Media (FY24)
+540,000 Social Media Impressions (FY24)
+60,000 E-mail Opens (FY24)
+2100 Email Clicks (FY24)
